|About the Book|
Brothers Ben and Joe Weider created a dynamic and successful health and fitness empire. It was Ben Weider who was instrumental in founding the International Federation of BodyBuilders -- an organization that encompasses over 160 member nations and isMoreBrothers Ben and Joe Weider created a dynamic and successful health and fitness empire. It was Ben Weider who was instrumental in founding the International Federation of BodyBuilders -- an organization that encompasses over 160 member nations and is now officially recognized by the International Olympic Committee. Today, the name Welder is synonymous with bodybuilding throughout the world. But it wasnt always so. The story of the Welders success is a fascinating lesson in passion, tenacity, and business savvy. It is a tale that begins in the city of Montreal and follows an adventurous route throughout North America and around the world.Muscle is Ben Weiders personal account of the history, business, and soul of modern-day bodybuilding. From the early days of the Charles Atlas ads to the glitz and glamour of the IFBB World Bodybuilding Championships (formerly known as the Mr. Universe Contest), the reader learns how the love of bodybuilding has taken root, grown, and affected the lives of millions everywhere. Muscle includes the stories of a young, charismatic Austrian champion named Arnold Schwarzenegger, and the equally determined American champion Lou Ferrigno, as well as so many others. Weider relates both the hard times and the good, and reveals the unique business principles that helped make it all happen.Muscle is bound to enthrall and inform every reader with its entertaining stories, its keen insights, and its unique glimpse of the fascinating world of bodybuilders.